Bachelor of Communication and Media

UOW’s Bachelor of Communication and Media is an interdisciplinary degree that offers a broad introduction to the changing fields of communication and media. This degree has a strong international focus and supports you to develop independent research skills that are appropriate to a wide range of careers. Our curriculum is co-developed by experts in their fields who head international committees and edit journals that have world-wide circulation and delivered by a team of educators who are passionate about helping you achieve your goals. In 2020 UOW has been ranked in the top 200 in the world for Communication and Media (QS World rankings by subject).



Arts and Humanities






Telford Annex





1 year (Top Up Degree)




72 CPS




Bachelor Degree








Admission, entry requirements, and fees

Applications can be submitted by the following methods:

  1. E-APP (for HKDSE 2021 only) 
  2. Online Application (for applicants with other qualifications)
  3. By Post / In Person (Application Form)

Click here for more information on admissions procedures.

Students (including mature applicants) must have completed a recognised associate degree, higher diploma, diploma or advanced diploma in a related discipline such as Media Studies. The completed qualifications taken for entry need to be pitched at HKQF level 4 at a minimum.


English language proficiency requirement

  • IELTS Academic – 6.0; or
  • Pearson Academic – 57; or
  • Cambridge Advanced - 52; or
  • TOEFL 79 (internet) or 550 (paper); or
  • Equivalent 

Remark: Completion of a 2-year tertiary study at an approved institution taught and assessed in English is considered as meeting the English proficiency requirement of the course. The qualification has to be obtained within the previous 2 years.

Students have to pay the fees listed below upon application and admission:


Application Fee

Tuition Fee (whole program)

Administration Fee

Bachelor of Business

HK$150, waived for 2021

HK$96,000, payable in 3 installments *


Bachelor of Computer Science

HK$150, waived for 2021

HK$96,000, payable in 3 installments *


Bachelor of Communication and Media

HK$150, waived for 2021

HK$96,000, payable in 3 installments *


*Please note the tuition fee listed above is subject to review.

Financial Assistance

The UOW Top-up degree programs are included under the Non-means-tested Subsidy Scheme (“NMTSS”) for Self-financing Undergraduate Studies in Hong Kong.  In the 2020/21 academic year, students can obtain an annual subsidy up to HK$32,100. For 2021/22, the annual subsidy may be adjusted according to the movement of the Composite Consumer Price Index. For details, please check the website.  Students enrolled in these top-up degree programs may also apply for the Financial Assistance Scheme for Post-Secondary Students (FASP) or Non-means Tested Loan Scheme for Post-Secondary Students (NLSPS). 

For enquiries for FASP, please call 2152 9000 or visit the website. For enquiries for NLSPS, please call 2150 6222 or visit the website.

Programme structure and outcomes

Programme Intended Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. 

In this programme, you are introduced to core concepts in the academic study of media and communication practice. You will develop flexible and transferable skills that will prepare you to engage with global media practices that are impacting different professions and industries. Students graduating from the Bachelor of Communication and Media will be able to:



Demonstrate sound understanding of media and communication industries, practices, users, and regulation;


Demonstrate practical production skills appropriate to the Digital and Social Media major;


Communicate effectively and ethically across a wide range of contexts, and contribute at a high level to the circulation of ideas and information;


Demonstrate the capacity to work independently and in teams, to manage continuous professional self- development, and to sustain professional relationships with integrity;


Synthesise conceptual, analytical and practical production skills to address complex issues in media and communication;


Develop novel solutions and resources that demonstrate expertise in media and communication.

  • Media and Social Justice
  • Transnational Media and Culture
  • Digital Media
  • Research Practices
  • Emerging Issues
All students are required to complete twelve (12) subjects worth six (6) credit points each.
The course structure* is outlined below:
Subject CodeSubject NameCredit Point
Semester A
BCM206 Future Networks 6
BCM212 Understanding Research Practices 6
BCM222 Global Media and Social Justice 6
BCM241 Media Ethnographies
Semester B
BCM214 Digital and Social Innovation 6
BCM215 Game Media Industries 6
BCM313 The Future of Work (elective) 6
BCM325 Future Cultures
Semester C
BCM300 Game Experience Design 6
BCM302 Advanced Digital Media Project 6
BCM303 Collaborative Production Workshop 6
BCM312 Emerging Issues in Media & Communication

*Program may be subject to change.

This degree is awarded by the University of Wollongong.

Career opportunities include:

  • Online content producer

  • Digital content editor

  • Social media manager

  • Communications manager
  • Public relations and media researcher


Any enquiry relating to the BCM programme should be directed to the Programme Coordinator, Ms Maria Fung.

This programme is accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications.

This is a registered programme under the Non-local Higher and Professional Education (Regulation) Ordinance in Hong Kong (Registration No.: 212896). It is a matter of discretion for individual employers to recognise any qualifications to which this programme may lead.

QR Level: 5

 QR Registration No.: 20/000385/L5

 QR Reg. Validity Period: 29/08/2020–31/08/2024

Student testimonial

Teachers in the BCM program gave valuable advice on coursework and career aspects to help us prepare for our future. The program offered me a chance to discover my passion and skills that has benefited me in the workforce. One thing I appreciated the most is that students come from different academic backgrounds, so you can interact and bounce ideas and learn the importance of teamwork by creating a project together. I really could not have asked for a better time here in BCM program! Jennifer Davis YuanBachelor of Communication and Media

Contact us

Faculty of Arts and Humanities

Telephone: (852) 2707 3113
Fax: (852) 2707 3114

Address: 1/F, Le Billionnaire, 46 Sa Po Road, Kowloon City, Hong Kong
[Sung Wong Toi MTR Station Exit B3]

Apply to UOWCHK

Start your journey

How to apply Admission requirements