Associate of Business Administration in General Management

One of the most popular choices for students in the College, the Associate of Business Administration in General Management programme and its graduates have enjoyed wide acceptance by universities and employers. Over 80% of graduates can articulate into government-funded and self-financed degree programmes offered in Hong Kong and overseas. The programme is designed to provide students with a broad-based business and general education which allows them to articulate into any business and some social science degree programmes. Other than nurturing graduates for further studies, the programme has also been successful in nurturing graduates for careers such as management consultants, investment analysts, human resource professionals, marketers, entrepreneurs, and university professors.









Tai Wai





2 years



63 CPS 



Associate Degree  





Admission, entry requirements and fees

A range of admission options are available for students of different academic backgrounds. Find out how to apply.  

No programme specific entry requirement.  Please refer to General entry requirements


Application Fee


Application fee is payable when applicants are invited for interviews.  Application fee can be paid by the following methods:
  1. By direct deposit at any branch of the Hang Seng Bank or ATM transfer (Bank Code: 024) (A/C number: 359-300001-004)
  2. OR
  3. By Octopus Card at the College Office

Tuition Fee

All Full-time Associate Degree/Higher Diploma students are required to take 63 credits in two years at HK$1,900 per credit. Total tuition fees for two years are about HK$119,700.

Other Fee

A Graduation Fee of $400 will be charged upon enrolment in a programme.

Financial Assistance

Students enrolled in self-financing Bachelor/Associate Degree /Higher Diploma programmes are eligible to apply for financial assistance from the following sources:

  • Financial Assistance Scheme for Post-Secondary Students (FASP)

    Provides means-tested financial assistance to needy full-time students pursuing locally-accredited, self-financing post-secondary education programmes at the level of associate degree, higher diploma or degree. The scheme aims to provide financial assistance to needy students so that no eligible students will be denied access to post-secondary education because of lack of means.

    Enquiries:       2152 9000

  • Non-means Tested Loan Scheme for Post-Secondary Students (NLSPS)

    The NLSPS is used to complement the Financial Assistance Scheme for Post-secondary Students (FASP) to provide loan(s) to eligible students to settle tuition fees of locally-accredited, self-financing full-time post-secondary education programmes at the level of associate degree, higher diploma or degree

    Enquiries:        2150 6222

  • Continuing Education Fund (CEF)

    Some of the AD programmes or course(s) in the AD programmes are included in the list of reimbursable courses for CEF purposes.

    The CEF subsidizes students over 18 years of age with learning aspirations to pursue continuing education and training courses. Eligible applicants enrolling on courses after 1 August 2022 will be reimbursed 80% of their fees on the first $10,000 and 60% on the second $15,000, subject to a maximum sum of HK$25,000 (whichever is the less), on successful completion of a reimbursable programme/course(s).

    Enquiries:        3142 2277

Programme outcomes and structure

Programme Intended Learning Outcomes (PILOs) are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this programme will be able to:




Demonstrate a broad knowledge base and solid foundation of generic skills including English and Chinese communication skills, critical thinking and analysis, and digital skills;


Appreciate the major socio-political, cultural and economic issues in the local, national, regional and international contexts;


Exhibit a strong sense of social responsibility and civic values, a passion in pursuing creativity and innovativeness, and the spirit of lifelong learning;


Analyze and evaluate organizational issues by using broad-based business knowledge; and


Apply theories, concepts, and skills in business and management to solve problems likely to be encountered in academic and work situations.

  • Management of Organizational Behavior
  • Entrepreneurship
  • Interactive Managerial Skills
  • Human Resources Management
  • Financial Management
  • Operations Management
  • Information Management
  • Business Ethics & Corporate Social Responsibilities

To qualify for this award, a candidate shall accrue an aggregate of at least 63 credit points (cps) by satisfactory completion of the following core courses.

Course Code

Course Name

Core Courses (36cps)


Understanding Accounting




Understanding Marketing


Principles of Economics


Information Management1


Operations Management1


Financial Management1




Interactive Managerial Skills


Business Ethics and Corporate Social Responsibility


Management of Organizational Behaviour


Human Resources Management

Elective Course (6cps)

Select any one (Group A):


Performance Management


Contemporary Issues in Human Resource Management

Select any one (Group B):


Consumer Behaviour


Services Marketing

Language Skills (9cps)


Practical Chinese

CGE1000 / 1500

English for Academic Studies A / B


English Prof Comm. Skills for Business

General Education (12cps)


Hong Kong Society


Understanding Statistics


Critical Thinking


Understanding Contemporary China

Note 1: Course transferrable to BBA programmes of CityU

According to the Graduate Exit Survey 2020, 85.1% of surveyed graduates went on to further studies. The following further studies pathways is not exhaustive but only aims to show some examples.


UOW College Hong Kong

  • Bachelor of Banking and Financial Technology (Honours)
  • Bachelor of Marketing and Supply Chain Management (Honours)
  • Bachelor of Maritime Services and Operations Management (Honours)


City University of Hong Kong

  • Bachelor of Business Administration in Information Management
  • Bachelor of Business Administration in Management
  • Bachelor of Business Administration in Marketing
  • Bachelor of Social Sciences in Public Policy and Bachelor of Laws


Hong Kong Baptist University

  • Bachelor of Business Administration (Honours) – Entrepreneurship & Business Innovation Concentration
  • Bachelor of Business Administration (Honours) – Human Resources Management Concentration


The Chinese University of Hong Kong

  • Integrated Bachelor of Business Administration


The Hong Kong University of Science and Technology

  • Bachelor of Business Administration in Management
  • Bachelor of Science in Quantitative Social Analysis


The University of Hong Kong

  • Bachelor of Science in Information Management

Graduates from this programme will be able to find employment in diverse sectors such as banking, insurance, marketing, business services, logistics, trading, wholesale and retail. They will normally take up junior administrative or supervisory positions.

Any enquiries relating to the ABAGM programme should be directed to the Programme Leader, Mr Kenneth Chiang.

Contact Us

Faculty of Business

Telephone: 2707 3131
Fax: 2707 3132

Address: 3/F, 18 Che Kung Miu Road, Tai Wai, New Territories, Hong Kong

[accessible via MTR Tai Wai Station Exit B]

College Office

Telephone: Main campus - 2707 3111 / 2707 4669
Fax: 2707 3222

Address: 1/F, 18 Che Kung Miu Road, Tai Wai, New Territories, Hong Kong

[accessible via MTR Tai Wai Station Exit B]

Apply to UOWCHK

Start your journey

How to apply Admission requirements