Bachelor of Marketing and Supply Chain Management (Honours)

The Bachelor of Marketing and Supply Chain Management (Honours) programme aims at developing much needed talents for the industries and meeting the needs of the business community for applying modern and novel technologies to enhance customer value and promote efficient supply chain management. It is designed to nurture all-rounded business talents to meet the future demand of enterprises amid the ever-changing business environments and the booming new economy. Graduates of this programme will be qualified for corporate positions in most industries in Hong Kong and the Greater Bay Area, maximizing their career development potential.









Tai Wai





4 years /

2 years
(Senior-year Entry)



120 CPS (4 yrs)

60 CPS (2 yrs) 



Bachelor Degree






Admission, entry requirements and fees

A range of admission options are available for students of different academic backgrounds. Find out how to apply.  

For admission to bachelor’s degree programmes, applicants must meet the following requirements: 

Year 1 Entry:

  Core Subjects Elective Subject(s)
HKDSE Subjects Chinese Language English Language Mathematics Compulsory Part *Citizenship and Social Development Any 1 Elective
Level Requirement 3 3 2 Attained 2
  • * Applicants with previous HKDSE subject result of ‘Liberal Studies’ will be used as the alternative of the core subject requirement of ‘Citizenship and Social Development’.
  • HKDSE Category B subjects (Applied Learning) with attainment at “Attained” or above will be considered as elective subjects.
  • Category C subjects (Other Language Subjects) including French, German, Hindi, Japanese, Spanish and Urdu: Grade E or above;
  • Obtained passes in AS Use of English and AS Chinese Language and Culture plus one AL subject / two AS subjects in HKALE, and passes in five subjects in HKCEE including Chinese Language and English Language; OR
  • Obtained equivalent qualifications.

For non-Chinese speaking applicants who:

have learnt Chinese Language for less than six years while receiving primary and secondary education;


have learnt Chinese Language for six years or more in schools, but have been taught an adapted and simpler Chinese Language curriculum not normally applicable to the majority of students in the local schools,

The following language qualifications can be accepted as alternative qualifications in Chinese language:

-   “Attained” in Applied Learning Chinese (for non-Chinese Speaking students) ApL(C)

-   Grade E in GCE (A/AS Level)

-   Grade C in GCE (O-Level)  

-   Grade C / Grade 4 in GCSE / IGCSE

Year 2 Entry:*

  • Holders of an Associate Degree or a Higher Diploma from a recognized tertiary institution in Hong Kong with a cumulative GPA of 2.0 or above or equivalent

* (Applicable only for selected programmes)

Year 3 (Senior Year) Entry:

  • Holders of an Associate Degree or a Higher Diploma in a similar or relevant discipline from a recognized tertiary institution in Hong Kong with a cumulative GPA of 2.0 or above or equivalent.

Mature Applicants: 

  • Mature applicants must be over the age of 25 by 1 September of the year of admission and be able to demonstrate aptitude and suitability for the programme applied for.


How to apply


Application Fee


Application fee is payable when applicants are invited for interviews.  Application fee can be paid by the following methods:
  1. By direct deposit at any branch of the Hang Seng Bank or ATM transfer (Bank Code: 024) (A/C number: 359-300001-004)
  2. OR
  3. By Octopus Card at the College Office

Tuition Fee

  • Year 1 and 2 Tuition Fee: HK$70,200 per year
  • Year 3 and 4 Tuition Fee: HK$76,200 per year

*Our bachelor degree programmes are included under the Non-means-tested Subsidy Scheme for Self-financing Undergraduate Studies in Hong Kong (NMTSS). Eligible students can obtain an annual subsidy up to HK$34,390 in the 2024/25 academic year.  The annual subsidy may be adjusted each academic year by the Education Bureau.  Please visit for details. 

Other Fee

A Graduation Fee of $400 will be charged upon enrolment in a programme.

#The estimated composite tuition/programme fees listed above are for reference only. Tuition fees are charged according to the number of course credits taken by a student with variation. A student will normally take 30 credits in an academic year.

Financial Assistance

Students enrolled in self-financing Bachelor / Associate Degree / Higher Diploma programmes are eligible to apply for financial assistance from the following sources:

  • Financial Assistance Scheme for Post-Secondary Students (FASP)

    Provides means-tested financial assistance to needy full-time students pursuing locally-accredited, self-financing post-secondary education programmes at the level of associate degree, higher diploma or degree. The scheme aims to provide financial assistance to needy students so that no eligible students will be denied access to post-secondary education because of lack of means.

    Enquiries: 2152 9000

  • Non-means Tested Loan Scheme for Post-Secondary Students (NLSPS)

    The NLSPS is used to complement the Financial Assistance Scheme for Post-secondary Students (FASP) to provide loan(s) to eligible students to settle tuition fees of locally-accredited, self-financing full-time post-secondary education programmes at the level of associate degree, higher diploma or degree

    Enquiries:        2150 6222

Programme outcomes and structure

The key features of the programme include 1) Integrating the knowledge of marketing with that of supply chain management to better understand the roles marketing and logistics play in creating customer value; 2) Emphasizing the knowledge of modern information technology and its application; 3) Furnishing opportunities to participate in corporate practical operations through internship and overseas field trip.

Amalgamated with contemporary technologies, students will master knowledge and skills both in marketing and supply chain management. Some highlights of the programme are summarized below:

  • Aims at nurturing talents to fit in the dramatic changes in business practices in the new economy,
  • Focuses on skills in serving customers expectation in the Industry 4.0 era, including the application of Internet of Things, the use of robotics, Artificial Intelligence (AI), and the application of advanced analytics on big data,
  • Equips students with highly demanding skills for future businesses. This distinctive competitive edge will improve their employability in various industries,
  • Allows students to have  a wide choice of potential Minors, including airline and airport studies, Chinese, Japanese, accounting, finance, banking and fintech, AI, and social innovation, and
  • Encourages students to acquire real-life business experiences through Internship or enrich international exposures through Business Field Trip or exchange study programmes via the UOW Global network.

Programme Intended Learning Outcomes (PILOs) are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this programme will be able to:

1. Apply generic business knowledge and skills in making decisions and formulating evidence-based responses to achieve the goals of local and global business;
2. Originate and implement integrated solutions for business problems in satisfying consumers through marketing and supply chain management;
3. Analyse and evaluate the major political, socio-cultural, economic, technological and ethical issues affecting business environment and decisions related to marketing and supply chain management in local, national, regional and international contexts;
4. Apply information technology and quantitative, problem-solving, creative and critical thinking skills to analysing and addressing marketing and supply chain management issues;
5. Use effective communication and interpersonal skills to work as a team member and a responsible professional.


  • Business Modelling in Supply Chain Management
  • Global Supply Chain Management & Marketing
  • Business Intelligence & Big Data Analytics
  • Artificial Intelligence & Blockchain In Supply Chain Management
  • Services Marketing & Customer Relationship Management
  • Services Operations Management
  • Strategic Management


All students studying a normative 4-year self-financing degree programme of the College can take a structured group of courses required for a minor as their free electives, and upon satisfactory completion of the courses, may declare the minor.  For details please click Minors in degree programmes.

To qualify for this award, a candidate shall accrue an aggregate of at least 120 credit points (cps) or 60 credits (for Senior year entry) by satisfactory completion of the following programme requirements:

Degree Requirements4 year CPs2 year senior enty CPs
General Education 36 15
Programme Core 60 39
Programme Elective 3 3
Free Electives 21 3
Minimum credit points 120 60

Programme Core and Electives

Course CodeCourse Name
Year 1
ACC1101 Financial Accounting I
FBU1201 Economics
FBU1101 Management
FBU1401 Marketing
FBU1300 Business Statistics
Year 2
FBU2100 Operations Management
FBU2271 Information Management
FBU2601 Business and Law
SCM3501 Global Logistics and E-Commerce
Year 3
MKT3403* Understanding Consumers
SCM3503* Business Modelling in SCM
SCM3505* Global SCM & Marketing
MKT3401* Integrated Marketing Communication
FBU3408* Business Intelligence and Big Data Analytics
One elective course:
MKT3407* Brand Management
SCM3507* Purchasing Management
MKT3102* Innovative Marketing with Technology
SCM3103* AI and Blockchain in SCM
Year 4
MKT4101* Digital Marketing
MKT3405 Services Marketing & CRM
SCM4502 Services Operations Management
FBU4601* Business Ethics & Social Reponsibility
FBU4101 Strategic Management
FBU4905* Capstone Project / Internship / Business Field Trip

* Senior year entry




An interview survey was conducted with management staff of eleven potential employing organisations in the relevant sectors in 2019 to solicit their views on the career prospects of the potential graduates of the proposed programme. All the interviewees agreed that the curriculum of the programme should be able to meet the future challenges facing marketing and supply chain management in various quarters of businesses.  They agreed that qualities cultivated in the programme such as work ethics, communication skills, punctuality and teamwork, and other attributes including “willing and eager to learn” and “hard-working and committed” are important for the sector.  They also valued the development of innovative ideas in the curriculum of the programme.

Graduates of the programme are likely to find employment in the following sectors:

  • Marketing Officer / Executive
  • Customer Services Executive / Manager
  • Business Analyst
  • Logistics Executive / Manager
  • Supply Chain Planner
  • Warehouse Supervisor
  • Shipping Supervisor / Manager

Any enquiries relating to the BMSCM programme should be directed to the Programme Leader, Dr. Fion Lee.

Programme introduction video

Contact us

Faculty of Business

Telephone: 2707 3131
Fax: 2707 3132

Address: 3/F, 18 Che Kung Miu Road, Tai Wai, New Territories, Hong Kong

[adjacent to Phase 3 of Pavilia Farm]

College Office

Telephone: (852) 2707 3111
: (852) 2707 3222

Address: 1/F, 18 Che Kung Miu Road, Tai Wai, New Territories, Hong Kong

[adjacent to Phase 3 of Pavilia Farm]

Apply to UOWCHK

Start your journey

How to apply Admission requirements