Bachelor of Marketing and Supply Chain Management (Honours)

The key features of the programme include 1) Integrating the knowledge of marketing with that of supply chain management to better understand the roles marketing and logistics play in creating customer value; 2) Emphasizing the knowledge of modern information technology and its application; 3) Furnishing opportunities to participate in corporate practical operations through internship and overseas field trip.

Amalgamated with contemporary technologies, students will master knowledge and skills both in marketing and supply chain management. Some highlights of the programme are summarized below:

• Aims at nurturing talents to fit in the dramatic changes in business practices in the new economy,
• Focuses on skills in serving customers expectation in the Industry 4.0 era, including the application of Internet of Things, the use of robotics, Artificial Intelligence (AI), and the application of advanced analytics on big data,
• Equips students with highly demanding skills for future businesses. This distinctive competitive edge will improve their employability in various industries,
• Allows students to have  a wide choice of potential Minors, including airline and airport studies, Chinese, Japanese, accounting, finance, banking and fintech, AI, and social innovation, and
• Encourages students to acquire real-life business experiences through Internship or enrich international exposures through Business Field Trip or exchange study programmes via the UOW Global network.

Programme Intended Learning Outcomes (PILOs) are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this programme will be able to:

• Business Modelling in Supply Chain Management
• Global Supply Chain Management & Marketing
• Business Intelligence & Big Data Analytics
• Artificial Intelligence & Blockchain In Supply Chain Management
• Services Marketing & Customer Relationship Management
• Services Operations Management
• Strategic Management

All students studying a normative 4-year self-financing degree programme of the College can take a structured group of courses required for a minor as their free electives, and upon satisfactory completion of the courses, may declare the minor.  For details please click Minors in degree programmes.

To qualify for this award, a candidate shall accrue an aggregate of at least 120 credit points (cps) or 60 credits (for Senior year entry) by satisfactory completion of the following programme requirements:

Programme Core and Electives

An interview survey was conducted with management staff of eleven potential employing organisations in the relevant sectors in 2019 to solicit their views on the career prospects of the potential graduates of the proposed programme. All the interviewees agreed that the curriculum of the programme should be able to meet the future challenges facing marketing and supply chain management in various quarters of businesses.  They agreed that qualities cultivated in the programme such as work ethics, communication skills, punctuality and teamwork, and other attributes including “willing and eager to learn” and “hard-working and committed” are important for the sector.  They also valued the development of innovative ideas in the curriculum of the programme.

Graduates of the programme are likely to find employment in the following sectors:

• Marketing Officer / Executive
• Customer Services Executive / Manager
• Business Analyst
• Logistics Executive / Manager
• Supply Chain Planner
• Warehouse Supervisor
• Shipping Supervisor / Manager

Any enquiries relating to the BMSCM programme should be directed to the Programme Leader, Dr. Fion Lee.