Management
- Bachelor of Business
- Bachelor of Marketing and Supply Chain Management (Honours)
- Associate of Business Administration in General Management
- Associate of Business Administration in Global Logistics and Supply Chain Management
- Associate of Business Administration in Human Resources Management
- Associate of Business Administration in International Business Management*
- Associate of Science in Data Analytics and Management*
- Associate of Social Science in Event Management*
- Associate of Social Science in Leisure and Tourism Management*
- Higher Diploma in Leisure and Recreation Management*
- Bachelor of Maritime Services and Operations Management (Honours)
Bachelor of Marketing and Supply Chain Management (Honours)
The Bachelor of Marketing and Supply Chain Management (Honours) programme aims at developing much needed talents for the industries and meeting the needs of the business community for applying modern and novel technologies to enhance customer value and promote efficient supply chain management. It is designed to nurture all-rounded business talents to meet the future demand of enterprises amid the ever-changing business environments and the booming new economy. Graduates of this programme will be qualified for corporate positions in most industries in Hong Kong and the Greater Bay Area, maximizing their career development potential.
FACULTY |
PROG. CODEBMSCM |
CAMPUSKowloon City |
QF LEVEL5 |
|---|---|---|---|
DURATION4 years / 2 years
|
CREDIT POINTS120 CPS (4 yrs) 60 CPS (2 yrs)
|
AWARD TYPEBachelor Degree
|
QR REF/
|
Admission, entry requirements and fees
A range of admission options are available for students of different academic backgrounds. Find out how to apply.
For admission to bachelor’s degree programmes, applicants must meet the following requirements:
Year 1 Entry:
- Obtained level 3 in Chinese Language (see note 1) and English Language, Level 2 in Mathematics and Liberal Studies, and one Other Elective, which may include
- Applied Learning Subjects: “Attained”
- Category C subjects (Other Language Subjects) including French, German, Hindi, Japanese, Spanish and Urdu: Grade E or above;
or
- Obtained passes in AS Use of English and AS Chinese Language and Culture plus one AL subject/two AS subjects in HKALE, and passes in five subjects in HKCEE including Chinese Language and English Language; OR
- Obtained equivalent qualifications.
Note
For non-Chinese speaking applicants who
- have learnt Chinese Language for less than six years while receiving primary and secondary education; OR
- have learnt Chinese Language for six years or more in schools, but have been taught an adapted and simpler Chinese Language curriculum not normally applicable to the majority of students in the local schools, the following language qualifications can be accepted as alternative qualifications in Chinese language
- “Attained” in Applied Learning Chinese (for non-Chinese Speaking students) ApL(C)
- Grade E in GCE (A/AS Level)
- Grade C in GCE (O-Level)
- Grade C / Grade 4 in GCSE / IGCSE
Year 3 (Senior Year) Entry:
- Holders of an Associate Degree or a Higher Diploma in a similar or relevant discipline from a recognised tertiary institution in Hong Kong with a cumulative GPA of 2.0 or above or equivalent.
Mature Applicants:
- Mature applicants must be over the age of 25 by 1 September of the year of admission and be able to demonstrate aptitude and suitability for the programme applied for.
Fees
Application Fee
$150, waived for this year
Tuition Fee
For Bachelor Degree programmes, the tuition fee for years 1 and 2 is HK$69,000 per year and that for years 3 and year 4 is HK$75,000 per year.
Other Fee
A Graduation Fee of $400 will be charged upon enrolment in a programme.
Financial Assistance
UOW College Hong Kong has registered under Cap320 and is now an Approved Post Secondary College in Hong Kong under the Ordinance. Qualified local students of our College enrolled in the two-year degree programme (senior-year entry) will be eligible for the Non-means-tested Subsidy Scheme for Self-financing Undergraduate Studies in Hong Kong (NMTSS). In the 2023/24 academic year, students can obtain an annual subsidy up to HK$33,740.
Students enrolled in these programmes may also apply for the Financial Assistance Scheme for Post-Secondary Students (FASP) and Non-means-tested Loan Scheme for Post-Secondary Students (NLSPS).
FASP Website: https://www.wfsfaa.gov.hk/sfo/en/postsecondary/fasp/overview.htm
NLSPS Website: https://www.wfsfaa.gov.hk/sfo/en/postsecondary/nlsps/overview.htm
Programme outcomes and structure
- Programme features
- Learning outcomes
- Main subject areas
- Minors in Degree programmes
- Programme structure
- Programme structure - progression chart (first-year entry)
- Programme structure - progression chart (senior-year entry)
- Career opportunities
The key features of the programme include 1) Integrating the knowledge of marketing with that of supply chain management to better understand the roles marketing and logistics play in creating customer value; 2) Emphasizing the knowledge of modern information technology and its application; 3) Furnishing opportunities to participate in corporate practical operations through internship and overseas field trip.
Amalgamated with contemporary technologies, students will master knowledge and skills both in marketing and supply chain management. Some highlights of the programme are summarized below:
- Aims at nurturing talents to fit in the dramatic changes in business practices in the new economy,
- Focuses on skills in serving customers expectation in the Industry 4.0 era, including the application of Internet of Things, the use of robotics, Artificial Intelligence (AI), and the application of advanced analytics on big data,
- Equips students with highly demanding skills for future businesses. This distinctive competitive edge will improve their employability in various industries,
- Allows students to have a wide choice of potential Minors, including airline and airport studies, Chinese, Japanese, accounting, finance, banking and fintech, AI, and social innovation, and
- Encourages students to acquire real-life business experiences through Internship or enrich international exposures through Business Field Trip or exchange study programmes via the UOW Global network.
Programme Intended Learning Outcomes (PILOs) are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this programme will be able to:
| PILO | Description |
|---|---|
| 1. | Apply generic business knowledge and skills in making decisions and formulating evidence-based responses to achieve the goals of local and global business; |
| 2. | Originate and implement integrated solutions for business problems in satisfying consumers through marketing and supply chain management; |
| 3. | Analyse and evaluate the major political, socio-cultural, economic, technological and ethical issues affecting business environment and decisions related to marketing and supply chain management in local, national, regional and international contexts; |
| 4. | Apply information technology and quantitative, problem-solving, creative and critical thinking skills to analysing and addressing marketing and supply chain management issues; |
| 5. | Use effective communication and interpersonal skills to work as a team member and a responsible professional. |
- Business Modelling in Supply Chain Management
- Global Supply Chain Management & Marketing
- Business Intelligence & Big Data Analytics
- Artificial Intelligence & Blockchain In Supply Chain Management
- Services Marketing & Customer Relationship Management
- Services Operations Management
- Strategic Management
All students studying a normative 4-year self-financing degree programme of the College can take a structured group of courses required for a minor as their free electives, and upon satisfactory completion of the courses, may declare the minor. For details please click Minors in degree programmes.
To qualify for this award, a candidate shall accrue an aggregate of at least 120 credit points (cps) or 60 credits (for Senior year entry) by satisfactory completion of the following programme requirements:
| Degree Requirements | 4 year CPs | 2 year senior enty CPs |
|---|---|---|
| General Education | 36 | 15 |
| Programme Core | 60 | 39 |
| Programme Elective | 3 | 3 |
| Free Electives | 21 | 3 |
| Minimum credit points | 120 | 60 |
Programme Core and Electives
| Course Code | Course Name |
|---|---|
| Year 1 | |
| ACC1101 | Financial Accounting I |
| FBU1201 | Economics |
| FBU1101 | Management |
| FBU1401 | Marketing |
| FBU1300 | Business Statistics |
| Year 2 | |
| FBU2100 | Operations Management |
| FBU2271 | Information Management |
| FBU2601 | Business and Law |
| SCM3501 | Global Logistics and E-Commerce |
| Year 3 | |
| MKT3403* | Understanding Consumers |
| SCM3503* | Business Modelling in SCM |
| SCM3505* | Global SCM & Marketing |
| MKT3401* | Integrated Marketing Communication |
| FBU3408* | Business Intelligence and Big Data Analytics |
| One elective course: | |
| MKT3407* | Brand Management |
| SCM3507* | Purchasing Management |
| MKT3102* | Innovative Marketing with Technology |
| SCM3103* | AI and Blockchain in SCM |
| Year 4 | |
| MKT4101* | Digital Marketing |
| MKT3405 | Services Marketing & CRM |
| SCM4502 | Services Operations Management |
| FBU4601* | Business Ethics & Social Reponsibility |
| FBU4101 | Strategic Management |
| FBU4905* | Capstone Project / Internship / Business Field Trip |
|
* Senior year entry |
|
An interview survey was conducted with management staff of eleven potential employing organisations in the relevant sectors in 2019 to solicit their views on the career prospects of the potential graduates of the proposed programme. All the interviewees agreed that the curriculum of the programme should be able to meet the future challenges facing marketing and supply chain management in various quarters of businesses. They agreed that qualities cultivated in the programme such as work ethics, communication skills, punctuality and teamwork, and other attributes including “willing and eager to learn” and “hard-working and committed” are important for the sector. They also valued the development of innovative ideas in the curriculum of the programme.
Graduates of the programme are likely to find employment in the following sectors:
- Marketing Officer / Executive
- Customer Services Executive / Manager
- Business Analyst
- Logistics Executive / Manager
- Supply Chain Planner
- Warehouse Supervisor
- Shipping Supervisor / Manager
Contact us
Faculty of Business
Telephone: 2707 3131
Fax: 2707 3132
Email: uowchk-fbu@uow.edu.au
Address: 1/F, Le Billionnaire, 46 Sa Po Road, Kowloon City, Hong Kong
[Sung Wong Toi MTR Station Exit B3]
College Office
Telephone: (852) 2707 3111
Fax: (852) 2707 3222
E-mail: uowchk-main@uow.edu.au
Address: 1/F, Billionnaire Royale, 83 Sa Po Road, Kowloon City, Hong Kong
[Sung Wong Toi MTR Station Exit B3]
