Marketing and Public Relations
Associate of Business Administration in Marketing
Marketing covers a broad spectrum of career opportunities. It is one of those fields where you can have many choices in careers. As long as there is an economy and businesses exist within that economy, marketing will always be needed. The marketing professional in any industry plays a vital and important role in the business. This associate degree programme will help you understand the fundamental knowledge in business and the principles of marketing, and develop your competencies in language, critical thinking, quantitative analysis and business performance evaluation. All these will prepare you for your future career development or further studies in the marketing field. In short, this Associate of Business Administration in Marketing programme is your ideal choice.
FACULTY |
PROG. CODEABAMKT |
CAMPUSTai Wai |
QF LEVEL4 |
|---|---|---|---|
DURATION2 years
|
CREDIT POINTS63 CPS
|
AWARD TYPEAssociate Degree
|
QR REF/
|
Admission, entry requirements and fees
A range of admission options are available for students of different academic backgrounds. Find out how to apply.
No programme specific entry requirement. Please refer to General entry requirements
Fees
Application Fee
$150, waived for this year
Tuition Fee
All Full-time Associate Degree/Higher Diploma students are required to take 63 credits in two years at HK$1,800 per credit. Total tuition fees for two years are about HK$113,400.
Other Fee
A Graduation Fee of $400 will be charged upon enrolment in a programme.
Financial Assistance
Students enrolled in self-financing Bachelor/Associate Degree /Higher Diploma programmes are eligible to apply for financial assistance from the following sources:
Financial Assistance Scheme for Post-Secondary Students (FASP)
Provides means-tested financial assistance to needy full-time students pursuing locally-accredited, self-financing post-secondary education programmes at the level of associate degree, higher diploma or degree. The scheme aims to provide financial assistance to needy students so that no eligible students will be denied access to post-secondary education because of lack of means.
Enquiries: 2152 9000
Website: https://www.wfsfaa.gov.hk/sfo/en/postsecondary/fasp/overview.htm
Non-means Tested Loan Scheme for Post-Secondary Students (NLSPS)
The NLSPS is used to complement the Financial Assistance Scheme for Post-secondary Students (FASP) to provide loan(s) to eligible students to settle tuition fees of locally-accredited, self-financing full-time post-secondary education programmes at the level of associate degree, higher diploma or degree
Enquiries: 2150 6222
Website: https://www.wfsfaa.gov.hk/sfo/en/postsecondary/nlsps/overview.htm
Continuing Education Fund (CEF)
Some of the AD programmes or course(s) in the AD programmes are included in the list of reimbursable courses for CEF purposes.
The CEF subsidizes students over 18 years of age with learning aspirations to pursue continuing education and training courses. Eligible applicants enrolling on courses after 1 April 2019 will be reimbursed 80% of their fees on the first $10,000 and 60% on the second $10,000, subject to a maximum sum of HK$20,000 (whichever is the less), on successful completion of a reimbursable programme/course(s).
Enquiries: 3142 2277
Website: https://www.wfsfaa.gov.hk/cef/en/index.htm
Programme outcomes and structure
- Learning outcomes
- Main subject areas
- Programme structure - core and elective courses
- Programme structure - progression chart
- Articulation pathways
- Career opportunities
- Programme enquiry
Programme Intended Learning Outcomes (PILOs) are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this programme will be able to:
| PILO | Description |
|---|---|
| 1. | Apply marketing and management knowledge and skills to work in front line positions or as management traineeships in marketing and/ or in services sector; |
| 2. | Apply interpersonal communication skills and generic skills while working in a culturally diversified team; |
| 3. | Relate arts and humanities, science and technology to their study, and to practise in an ethical and professional manner; |
| 4. | Analyze business problems and issues taking into consideration various social, political, economic, technological and environmental factors. |
- Marketing
- Management
- Services marketing
- Consumer behaviour
- Accounting and economics
- Marketing electives
To qualify for this award, a candidate shall accrue an aggregate of at least 63 credit points (cps) by satisfactory completion of the following core courses.
| Course Code | Course Name |
|---|---|
| Core Courses (33cps) |
|
| BUS10250 | Financial Accounting1 |
| BUS10306 | Management1 |
| BUS10311 | Marketing1 |
| BUS10407 | Economics I1 |
| BUS10408 | Economics II |
| BUS20119 | Information Management1 |
| BUS20160 | Operations Management1 |
| BUS20269 | Financial Management1 |
| BUS20312 | Consumer Behaviour |
| BUS20316 | Marketing Communications |
| BUS20367 | Digital Marketing |
| Elective Courses (9cps) |
|
|
Select any three: BUS20313 |
Services Marketing |
| Language Skills (9cps) |
|
| CGE1200 | Practical Chinese |
| CGE1000 / 1500 | English for Academic Studies A / B |
| CGE2001 | English Prof Comm. Skills for Business |
| General Education (12cps) |
|
| CGE13111 | Understanding Society through Stratistical Reasoning |
| CGE26514 | Contemp. China: Challenges and Strategies |
| + two GE coruses from the following domains*: *at least one course must be chosen from Arts and Humanities, and at least ONE of the courses chosen must be at level A2. |
|
| Please visit the General Education page for more details. | |
Note 1: Course transferrable to BBA programmes of CityU
According to the Graduate Exit Survey 2020, 84.8% of surveyed graduates went on to further studies. The following table lists some of the degree programmes that accepted our graduates in recent years.
| UOW Australia |
|---|
| Bachelor of Business (Top-up) |
| Bachelor of Communication and Media Studies (Top-up) |
| UOW College Hong Kong |
|---|
| Bachelor of Accounting (Honours) |
| Bachelor of Business Administration (Honours) in Finance |
| City University of Hong Kong1 |
|---|
| Bachelor of Business Administration in Marketing |
| Bachelor of Business Administration in Management |
| Hong Kong Polytechnic University |
|---|
| Bachelor of Business Administration (Honours) in Marketing |
| Bachelor of Engineering (Honours) in Product Engineering with Marketing |
| Hong Kong University of Science and Technology |
|---|
| Bachelor of Business Administration in Marketing |
| Bachelor of Business Administration in General Business Management |
| Hong Kong Baptist University |
|---|
| Bachelor of Business Administration (Honours) - Marketing Concentration |
| The Chinese University of Hong Kong |
|---|
| Integrated Bachelor of Business Administration |
| The University of Hong Kong |
|---|
| Bachelor of Economics and Finance |
Note 1: Some courses are transferrable to the BBA programmes of CityU. Please visit programme structure for details.
Graduates from this programme will be able to find employment in frontline positions in firms where marketing is an important function. These firms cover a range of business areas such as international trade, finance, service, retail, and wholesale.
Any enquiries relating to the ABAMKT programme should be directed to the Programme Leader, Mr Paul Yee.
Faculty of Business
Telephone: 2707 3131
Fax: 2707 3132
Email: uowchk-fbu@uow.edu.au
Address: 3/F, 18 Che Kung Miu Road, Tai Wai, New Territories, Hong Kong
[adjacent to Phase 3 of Pavilia Farm]
College Office
Telephone: Main campus - 2707 3111 / 2707 4669
Fax: 2707 3222
Email: uowchk-main@uow.edu.au
Address: 1/F, 18 Che Kung Miu Road, Tai Wai, New Territories, Hong Kong
[adjacent to Phase 3 of Pavilia Farm]
