Associate of Business Administration in Marketing

Marketing covers a broad spectrum of career opportunities. It is one of those fields where you can have many choices in careers. As long as there is an economy and businesses exist within that economy, marketing will always be needed. The marketing professional in any industry plays a vital and important role in the business. This associate degree programme will help you understand the fundamental knowledge in business and the principles of marketing, and develop your competencies in language, critical thinking, quantitative analysis and business performance evaluation. All these will prepare you for your future career development or further studies in the marketing field. In short, this Associate of Business Administration in Marketing programme is your ideal choice.









Tai Wai





2 years



63 CPS 



Associate Degree  





Admission, entry requirements and fees

A range of admission options are available for students of different academic backgrounds. Find out how to apply.  

No programme specific entry requirement.  Please refer to General entry requirements


Application Fee


Application fee is payable when applicants are invited for interviews.  Application fee can be paid by the following methods:
  1. By direct deposit at any branch of the Hang Seng Bank or ATM transfer (Bank Code: 024) (A/C number: 359-300001-004)
  2. OR
  3. By Octopus Card at the College Office

Tuition Fee

All Full-time Associate Degree/Higher Diploma students are required to take 63 credits in two years at HK$1,900 per credit. Total tuition fees for two years are about HK$119,700.

Other Fee

A Graduation Fee of $400 will be charged upon enrolment in a programme.

Financial Assistance

Students enrolled in self-financing Bachelor/Associate Degree /Higher Diploma programmes are eligible to apply for financial assistance from the following sources:

  • Financial Assistance Scheme for Post-Secondary Students (FASP)

    Provides means-tested financial assistance to needy full-time students pursuing locally-accredited, self-financing post-secondary education programmes at the level of associate degree, higher diploma or degree. The scheme aims to provide financial assistance to needy students so that no eligible students will be denied access to post-secondary education because of lack of means.

    Enquiries:       2152 9000

  • Non-means Tested Loan Scheme for Post-Secondary Students (NLSPS)

    The NLSPS is used to complement the Financial Assistance Scheme for Post-secondary Students (FASP) to provide loan(s) to eligible students to settle tuition fees of locally-accredited, self-financing full-time post-secondary education programmes at the level of associate degree, higher diploma or degree

    Enquiries:        2150 6222

  • Continuing Education Fund (CEF)

    Some of the AD programmes or course(s) in the AD programmes are included in the list of reimbursable courses for CEF purposes.

    The CEF subsidizes students over 18 years of age with learning aspirations to pursue continuing education and training courses. Eligible applicants enrolling on courses after 1 August 2022 will be reimbursed 80% of their fees on the first $10,000 and 60% on the second $15,000, subject to a maximum sum of HK$25,000 (whichever is the less), on successful completion of a reimbursable programme/course(s).

    Enquiries:        3142 2277

Programme outcomes and structure

Programme Intended Learning Outcomes (PILOs) are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this programme will be able to:

1. Apply marketing and management knowledge and skills to work in front line positions or as management traineeships in marketing and/ or in services sector;
2. Apply interpersonal communication skills and generic skills while working in a culturally diversified team;
3. Relate arts and humanities, science and technology to their study, and to practise in an ethical and professional manner;
4. Analyze business problems and issues taking into consideration various social, political, economic, technological and environmental factors.

    • Marketing
    • Management
    • Services marketing
    • Consumer behaviour
    • Accounting and economics
    • Marketing electives


To qualify for this award, a candidate shall accrue an aggregate of at least 63 credit points (cps) by satisfactory completion of the following core courses.

Course CodeCourse Name
Core Courses (33cps)
BUS10250 Financial Accounting1
BUS10306 Management1
BUS10311 Marketing1
BUS10407 Economics I1
BUS10408 Economics II
BUS20119 Information Management1
BUS20160 Operations Management1
BUS20269 Financial Management1
BUS20312 Consumer Behaviour
BUS20316 Marketing Communications
BUS20367 Digital Marketing
Elective Courses (9cps)

Select any three:



Services Marketing
International Marketing
Brand Management
Marketing Research

Language Skills (9cps)
CGE1200 Practical Chinese
CGE1000 / 1500 English for Academic Studies A / B
CGE2001 English Prof Comm. Skills for Business
General Education (12cps)
CGE13111 Understanding Society through Stratistical Reasoning
CGE26514 Contemp. China: Challenges and Strategies
+ two GE coruses from the following domains*:

*at least one course must be chosen from Arts and Humanities, and at least ONE of the courses chosen must be at level A2.

Please visit the General Education page for more details.

Note 1: Course transferrable to BBA programmes of CityU

According to the Graduate Exit Survey 2020, 84.8% of surveyed graduates went on to further studies. The following table lists some of the degree programmes that accepted our graduates in recent years.

UOW Australia
Bachelor of Business (Top-up)
Bachelor of Communication and Media Studies (Top-up)
UOW College Hong Kong
Bachelor of Accounting (Honours)
Bachelor of Business Administration (Honours) in Finance
City University of Hong Kong1
Bachelor of Business Administration in Marketing
Bachelor of Business Administration in Management
Hong Kong Polytechnic University
Bachelor of Business Administration (Honours) in Marketing
Bachelor of Engineering (Honours) in Product Engineering with Marketing
Hong Kong University of Science and Technology
Bachelor of Business Administration in Marketing
Bachelor of Business Administration in General Business Management
Hong Kong Baptist University
Bachelor of Business Administration (Honours) - Marketing Concentration
The Chinese University of Hong Kong
Integrated Bachelor of Business Administration
The University of Hong Kong
Bachelor of Economics and Finance

Note 1: Some courses are transferrable to the BBA programmes of CityU.  Please visit programme structure for details.

Graduates from this programme will be able to find employment in frontline positions in firms where marketing is an important function. These firms cover a range of business areas such as international trade, finance, service, retail, and wholesale.


Any enquiries relating to the ABAMKT programme should be directed to the Programme Leader, Mr Paul Yee.

Contact Us

Faculty of Business

Telephone: 2707 3131
Fax: 2707 3132

Address: 3/F, 18 Che Kung Miu Road, Tai Wai, New Territories, Hong Kong

[accessible via MTR Tai Wai Station Exit B]

College Office

Telephone: Main campus - 2707 3111 / 2707 4669
Fax: 2707 3222

Address: 1/F, 18 Che Kung Miu Road, Tai Wai, New Territories, Hong Kong

[accessible via MTR Tai Wai Station Exit B]

Apply to UOWCHK

Start your journey

How to apply Admission requirements