Associate of Social Science in Event Management

Event is a trendy term emphasized by the HKSAR government, who strives to enhance the appeal of Hong Kong as an international convention, exhibition and tourism capital. Hong Kong offers an array of fascinating and exciting events ranging from colourful local festivals to world-class arts and sports events. With event management becoming more popular in coming decade, the growth and professionalism of the sector, particularly in the non-commercial sector, would undoubtedly demand more sophisticated talents. Upon the completion of the programme, students will develop a holistic perspective and assess the impact of events along multiple dimensions, including the social, cultural, environmental and political in addition to the economic.



Social Sciences






Kowloon City





2 years



63 CPS 



Associate Degree  





Admission, entry requirements and fees

A range of admission options are available for students of all ages and academic backgrounds. How you apply will depend on your student type.
  • Local applicant applying for Associate Degree programmes via E-APP or other means
  • Non local applicants

Click here for more information on admissions procedures.

Programme Specific Entry Requirements

  • No programme specific entrance requirement

General entry requirements


Application Fee

$150 for programme/programmes chosen in EACH FACULTY (can apply for a maximum of three programmes within one faculty)

Tuition Fee

All Full-time Associate Degree/Higher Diploma students are required to take 63 credits in two years at HK$1,600 per credit. Total tuition fees for two years are about HK$100,800.

For Associate of Social Science in Social Work, students are required to take a total of 74 credits, with 38 credits of social work courses at HK $2,600 per credit, 21 credits of General Education at HK $1,600 per credit, and 15 credits of fieldwork placement at HK $2,500 per credit. Total tuition fees for two years are about HK $169,900.

Other Fee

A Graduation Fee of $400 will be charged upon enrolment in a programme.

Financial Assistance

Students enrolled in self-financing Bachelor/Associate Degree /Higher Diploma programmes are eligible to apply for financial assistance from the following sources:

  •  Financial Assistance Scheme for Post-Secondary Students (FASP)

Provides means-tested financial assistance to needy full-time students pursuing locally-accredited, self-financing post-secondary education programmes at the level of associate degree, higher diploma or degree. The scheme aims to provide financial assistance to needy students so that no eligible students will be denied access to post-secondary education because of lack of means.

Enquiries:       2152 9000


  •  Non-means Tested Loan Scheme for Post-Secondary Students (NLSPS)

The NLSPS is used to complement the Financial Assistance Scheme for Post-secondary Students (FASP) to provide loan(s) to eligible students to settle tuition fees of locally-accredited, self-financing full-time post-secondary education programmes at the level of associate degree, higher diploma or degree

Enquiries:        2150 6222


  •  Continuing Education Fund (CEF)

Some of the AD programmes or course(s) in the AD programmes are included in the list of reimbursable courses for CEF purposes.

The CEF subsidizes students over 18 years of age with learning aspirations to pursue continuing education and training courses. Eligible applicants enrolling on courses after 1 April 2019 will be reimbursed 80% of their fees on the first $10,000 and 60% on the second $10,000, subject to a maximum sum of HK$20,000 (whichever is the less), on successful completion of a reimbursable programme/course(s).

Enquiries:        3142 2277


Programme outcomes and structure

Programme Intended Learning Outcomes (PILOs) are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this programme will be able to:

1. Organise and manage activities, projects and events responsibly to meet quality standards;
2. Perform administrative and supervisory tasks pertaining to event management in commercial, public, and non-profit sectors;
3. Critically examine social, cultural, community and ethical issues regarding events from a social science perspective;
4. Relate the socio-cultural issues, major ideas in arts and humanities, science and technology affecting the event sector in local, national, and regional contexts;
5. Apply language (including English and Chinese), communication, interpersonal skills and information technologies in relation to event management


  • Understanding Customer Behaviour
  • Behaviour in Organizations
  • Festival and Special Event Management
  • Marketing in the Event Sector
  • Finance and Fundraising
  • Election and Campaign Management
  • Cross-Cultural Communication

To qualify for this award, a candidate shall accrue an aggregate of at least 63 credit points by satisfactory completion of the following core courses.


Course CodeCourse Name
Semester A, Year 1
BUS10306 Management
CGE1000 (1500) English for Academic Studies A or B
CGE12412 Appreciation of Western Art
DSS10009 Interpersonal Skills
DSS12304 Introduction to Event Management
Semester B, Year 1
CGE2002 English Professional Communication Skills for Social Science
DSS10006 Behavior in Organizations
DSS10641 Introduction to Public Relations
DSS22313 Festival and Special Event Management
CGE General Education
Semester A, Year 2
CGE1200 Practical Chinese
DSS20401 Social Research
DSS20325 Cross-cultural Communication
DSS21114 Writing for Contemporary Public Relations Activities
DSS20359 MICE Management
DSS22309 Marketing in the Event Sector
Semester B, Year 2
CGE22412 Understanding Cultures and Heritage in Contemporary Hong Kong
CGE25411 Understanding Society
DSS22701 Cultural Management
DSS22306 Integrative Project
DSS22312 Election and Campaign Management

CGE General Education course:

One course from the Science and Technology domain to be chosen as elective.


UOW College Hong Kong
Bachelor of Social Science (Hons) in Social Innovation
City University of Hong Kong
Bachelor of Arts in Chinese and History
Bachelor of Arts in Media and Communication
Bachelor of Business Administration in Marketing
Bachelor of Social Sciences in Asian and International Studies
Hong Kong Baptist University
Bachelor of Communication (Honours) in Public Relations and Advertising
Hong Kong Polytechnic University
Bachelor of Science (Honours) in Tourism and Event Management
The Chinese University of Hong Kong
Bachelor of Arts in Cultural Management
Bachelor of Arts in Cultural Studies
The University of Hong Kong
Bachelor of Arts in English Studies

  • Project coordinator
  • Event planner
  • Marketing executive
  • Fundraising officer
  • Public relations executive

Any enquiries relating to the ASocScEM programme should be directed to the Programme Leader, Ms Lillian Wong.

Contact Us

Faculty of Social Sciences

Telephone: (852) 3442 9764
Fax: (852) 3442 0162

Address: FW 407A, 4/F, Festival Walk Tower, 80 Tat Chee Avenue, Kowloon Tong, Hong Kong

[Kowloon Tong MTR Station Exit C2]

College Office

Telephone: (852) 2707 4669
: (852) 3442 0555

Address: FW 402, 4/F, Festival Walk Tower, 80 Tat Chee Avenue, Kowloon Tong, Hong Kong

[Kowloon Tong MTR Station Exit C2]

Apply to UOWCHK

Start your journey

How to apply Admission requirements