This programme will equip students with the knowledge, language, and communication skills needed to take up entry level positions as public relations practitioners or to work in related areas such as customer service and event management. Students will gain a strong foundation for continuing studies at the bachelor degree level.
FACULTY
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PROG. CODEAACPR
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CAMPUS |
QR LEVEL4
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|---|---|---|---|
DURATION2 years
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CREDIT POINTS63 CPS
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AWARD TYPEAssociate Degree
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QR REF/
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Admission, entry requirements, fees and key dates
- Local applicant applying for Associate Degree programmes via E-APP or other means
- Non local applicants
Click here for more information on admissions procedures.
Programme Specific Entry Requirements
- No programme specific entrance requirements.
Fees
Application Fee
$150, waived for 2021
Tuition Fee
All Full-time Associate Degree/Higher Diploma students are required to take 63 credits in two years at HK$1,600 per credit. Total tuition fees for two years are about HK$100,800.
For Associate of Social Science in Social Work, students are required to take a total of 74 credits, with 38 credits of social work courses at HK $2,600 per credit, 21 credits of General Education at HK $1,600 per credit, and 15 credits of fieldwork placement at HK $2,500 per credit. Total tuition fees for two years are about HK $169,900.
Other Fee
A Graduation Fee of $400 will be charged upon enrolment in a programme.
Financial Assistance
Students enrolled in self-financing Bachelor/Associate Degree /Higher Diploma programmes are eligible to apply for financial assistance from the following sources:
- Financial Assistance Scheme for Post-Secondary Students (FASP)
Provides means-tested financial assistance to needy full-time students pursuing locally-accredited, self-financing post-secondary education programmes at the level of associate degree, higher diploma or degree. The scheme aims to provide financial assistance to needy students so that no eligible students will be denied access to post-secondary education because of lack of means.
Enquiries: 2152 9000
Website: https://www.wfsfaa.gov.hk/sfo/en/postsecondary/fasp/overview.htm
- Non-means Tested Loan Scheme for Post-Secondary Students (NLSPS)
The NLSPS is used to complement the Financial Assistance Scheme for Post-secondary Students (FASP) to provide loan(s) to eligible students to settle tuition fees of locally-accredited, self-financing full-time post-secondary education programmes at the level of associate degree, higher diploma or degree
Enquiries: 2150 6222
Website: http://www.wfsfaa.gov.hk/sfo/eng/schemes/nls3.htm
- Continuing Education Fund (CEF)
Some of the AD programmes or course(s) in the AD programmes are included in the list of reimbursable courses for CEF purposes.
The CEF subsidizes students over 18 years of age with learning aspirations to pursue continuing education and training courses. Eligible applicants enrolling on courses after 1 April 2019 will be reimbursed 80% of their fees on the first $10,000 and 60% on the second $10,000, subject to a maximum sum of HK$20,000 (whichever is the less), on successful completion of a reimbursable programme/course(s).
Enquiries: 3142 2277
Semester A - 2020/2021
| Event | Start Date | End Date |
|---|---|---|
| E-APP applications close (main round) | 15 May 2020 | |
| E-APP applications close (second round) | 30 June 2020 | |
| Orientation | 28 August 2020 | |
| Teaching period |
31 August 2020 |
28 November 2020 |
| Add/Drop date without financial penalty | 13 September 2020 | |
| Add/Drop date 50% tuition fee payable | 10 October 2020 | |
| Student revision period |
30 November 2020 |
5 December 2020 |
| Examination period |
7 December 2020 |
19 December 2020 |
Semester B - 2020/2021
| Event | State Date | End Date |
|---|---|---|
| Teaching period |
11 January 2021 |
23 April 2021 |
| Add/Drop date without financial penalty | 24 January 2021 | |
| Add/Drop date 50% tuition fee payable | 27 February 2021 | |
| Student revision period |
26 April 2021 |
1 May 2021 |
| Examination period |
3 May 2021 |
15 May 2021 |
Summer Semester - 2020/2021
| Event | Start Date | End Date |
|---|---|---|
| Teaching period |
7 June 2021 |
24 July 2021 |
| Student revision period |
26 July 2021 |
31 July 2021 |
| Examination period |
2 August 2021 |
7 August 2021 |
Programme structure and outcomes
Programme Intended Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this programme will be able to:
| PILO | Description |
|---|---|
| 1. | Apply communication theory and public relations knowledge and skills to the practice of public relations at a level of competency required for articulation to further studies, and employment; |
| 2. | Communicate competently as ethical and professional communicators in a range of positions including as public relations practitioners; |
| 3. | Apply communication technology and digital literacy for public relations purposes; |
| 4. | Apply strong generic skills for further study and employment including self-directed, directed and cooperative learning strategies; interpersonal, small group and intercultural communicative competence; and, quantitative and qualitative analytical skills; and |
| 5. | Relate the major ideas in arts and humanities, business, science and technology to their own area of study. |
- Public Relations and Society
- Principles of Communication
- Communicating with the Media
- Language of Public Relations and Advertising
- Research Methods and Applications
- Branding and Communication
- Social Media Communication
- Communication and Corporate Crises
- Communication Skills for Planning and Organizing Events
- Integrated of Marketing Communication
- Digital Application for Communications
- Multimedia Production for PR Integrated Communication Project
- Chinese for Public Relations
To qualify for this award, a candidate shall accrue an aggregate of at least 63 credit points by satisfactory completion of the following core courses.
| Course Code | Course Name |
|---|---|
| Programme Core | |
| LAC12442 | Communicating with the Media |
| LAC12700 | Principles of Communication |
| LAC12735 | Integrated Marketing Communication |
| LAC22770 | Research Methods for Applications |
|
LAC24213 or LAC23703 * |
Chinese for Public Relations Communicating Across Cultures |
| LAC22739 | Integrated Communication Project |
| LAC12720 | Public Relations and Society |
| LAC13742 | Digital Applications for Communication |
| LAC22700 | Branding and Communication |
| LAC22710 | Multimedia Production for Public Relations |
| LAC22738 | Social Media Communication |
| LAC23700 | Communication for Public Relations and Advertising |
| LAC24711 | Communication and Corporate Crises |
| LAC24712 | Communication Skills for Planning and Organising Events |
| * For non-Chinese speakers unable to take LAC24213 | |
| Language Skills | |
| CGE1000 (1500) | English for Academic Studies A or B |
| CGE2000 | English Professional Communication |
| CGE1200 | Practical Chinese |
| General Education | |
| CGE13212 | Information Technology: Applications and Impact |
| CGE24411 | Ethics and Society |
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An additional 2 General Education courses to be chosen as electives. At least one course must be chosen from Society and Organisations, and one of the courses chosen must be at level A2 General elective courses must be selected from all the following domains: |
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- Public relations
- Communication
- Event planning
- Customer service
- Document design and marketing
Contact us
Faculty of Arts and Humanities
Telephone: (852) 2707 3113
Fax: (852) 2707 3114
Email: uowchk-fah@uow.edu.au
Address: 1/F, Le Billionnaire, 46 Sa Po Road, Kowloon City, Hong Kong
[Sung Wong Toi MTR Station Exit B3]