Associate of Arts in Digital Visual Design

This is one of the most progressive academic programmes of design in Hong Kong, which is devoted to add knowledge and understanding of all the ways in which visual design contributes to the culture and society at large. We believe visual design should serve the greater good, and our students will learn and practise in a socially responsible, sustainable manner. We have both a rich tradition in the visual design and a commitment to innovation and expanding the boundaries of design education, where we cultivate passion, distinctive vision, and unique creativity.

 

FACULTY

Arts and Humanities

 

 

PROG. CODE

AADVD

 

 

CAMPUS

Kowloon City / Telford Annex

 

QF LEVEL

4

 

DURATION

2 years

 

CREDIT POINTS

63 CPS 

 

AWARD TYPE

Associate Degree  

 

QR REF

17/000284/L4

 
  

Admission, entry requirements, fees and key dates

Applications can be submitted by the following methods:

  1. E-APP (for HKDSE 2021 only) 
  2. Online Application (for applicants with other qualifications)
  3. By Post / In Person (Application Form)

Click here for more information on admissions procedures.

Programme Specific Entry Requirements

  • No programme specific entrance requirement

General entry requirements

Fees

Application Fee

$150 for programme/programmes chosen in EACH FACULTY (can apply for a maximum of three programmes within one faculty)

Tuition Fee

All Full-time Associate Degree/Higher Diploma students are required to take 63 credits in two years at HK$1,600 per credit. Total tuition fees for two years are about HK$100,800.

For Associate of Social Science in Social Work, students are required to take a total of 74 credits, with 38 credits of social work courses at HK $2,600 per credit, 21 credits of General Education at HK $1,600 per credit, and 15 credits of fieldwork placement at HK $2,500 per credit. Total tuition fees for two years are about HK $169,900.

Other Fee

A Graduation Fee of $400 will be charged upon enrolment in a programme.

Financial Assistance

Students enrolled in self-financing Bachelor/Associate Degree /Higher Diploma programmes are eligible to apply for financial assistance from the following sources:

  •  Financial Assistance Scheme for Post-Secondary Students (FASP)

Provides means-tested financial assistance to needy full-time students pursuing locally-accredited, self-financing post-secondary education programmes at the level of associate degree, higher diploma or degree. The scheme aims to provide financial assistance to needy students so that no eligible students will be denied access to post-secondary education because of lack of means.

Enquiries:       2152 9000

Website:  https://www.wfsfaa.gov.hk/sfo/en/postsecondary/fasp/overview.htm

  •  Non-means Tested Loan Scheme for Post-Secondary Students (NLSPS)

The NLSPS is used to complement the Financial Assistance Scheme for Post-secondary Students (FASP) to provide loan(s) to eligible students to settle tuition fees of locally-accredited, self-financing full-time post-secondary education programmes at the level of associate degree, higher diploma or degree

Enquiries:        2150 6222

Website:          http://www.wfsfaa.gov.hk/sfo/eng/schemes/nls3.htm       

  •  Continuing Education Fund (CEF)

Some of the AD programmes or course(s) in the AD programmes are included in the list of reimbursable courses for CEF purposes.

The CEF subsidizes students over 18 years of age with learning aspirations to pursue continuing education and training courses. Eligible applicants enrolling on courses after 1 April 2019 will be reimbursed 80% of their fees on the first $10,000 and 60% on the second $10,000, subject to a maximum sum of HK$20,000 (whichever is the less), on successful completion of a reimbursable programme/course(s).

Enquiries:        3142 2277

Website:          https://www.wfsfaa.gov.hk/cef/en/index.htm

Semester A - 2020/2021

EventStart DateEnd Date
E-APP applications close (main round)   15 May 2020
E-APP applications close (second round)   30 June 2020
Orientation   28 August 2020
Teaching period

31 August 2020

28 November 2020

Add/Drop date without financial penalty   13 September 2020
Add/Drop date 50% tuition fee payable   10 October 2020
Student revision period

30 November 2020

5 December 2020

Examination period

7 December 2020

19 December 2020

Semester B - 2020/2021

EventState DateEnd Date
Teaching period

11 January 2021

23 April 2021

Add/Drop date without financial penalty   24 January 2021
Add/Drop date 50% tuition fee payable   27 February 2021
Student revision period

26 April 2021

1 May 2021

Examination period

3 May 2021 

15 May 2021

Summer Semester - 2020/2021

EventStart DateEnd Date
Teaching period

7 June 2021

24 July 2021

Student revision period

26 July 2021

31 July 2021

Examination period

2 August 2021

7 August 2021

 

 

Programme structure and outcomes

Programme Intended Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this programme will be able to:

PILODescription
1. Demonstrate artistic skills and abilities in developing and proposing design ideas and creative solutions to problems;
2. Produce and present aesthetically informed visual communication pieces by using appropriate skills and information technology tools and relevant media;
3. Conduct visual communication research with a critical mind;
4. Examine and be aware of major socio-economic, political and cultural issues, development in science and technology, and ethical controversies affecting design trend and design industries in the local, regional and global contexts.

 

  • Expressive drawing
  • Photograhic design
  • Social media and advertising design
  • Typgraphic design
  • Animation design
  • 3D modelling and animation
  • Advanced motion graphics

To qualify for this award, a candidate shall accrue an aggregate of at least 63 credit points by satisfactory completion of the following core courses.

Course CodeCourse Name
Programme Core
LAC11903 Expressive Drawing 
LAC11904  Design Fundamentals 
LAC11907  Photographic Design and Imaging 
LAC24905  Social Media Design 
LAC24900  Typographic Design 
LAC24902  Animation Design 
Programme Electives

Select Two:

LAC21903 

LAC21906 

LAC21908 

LAC21909 

LAC21910 

LAC21911  

 

3D Modeling and Visualization 

Advertising Design 

3D Animation 

Graphic Information Design 

Advanced Motion Graphics 

Interactive Design 

Language Skills
CGE1000 (1500) English for Academic Studies A or B
CGE2000 English Professional Communication Skills
CGE1200 Practical Chinese
General Education
CGE12412 Appreciation of Western Art 
CGE25111 Globilization and Business

An additional 2 General Education courses to be chosen as electives. 

At least one elective must by chosen from the Science and Technology domain, and at least one course chosen must be level A2.

General elective courses must be selected from all the following domains:

 

  • Art director (in the field of design and advertising)
  • Desktop publishing
  • Web designers
  • 3D modelers
  • Animators
  • Assistant producers

Any enquiry relating to the AADVD programme should be directed to the Programme Leader, Mr Ivan LAU.

Contact Us

Faculty of Arts and Humanities

Telephone: 3442 9729
Fax: 3442 0378
Emailuowchk-fah@uow.edu.au
Address: Room 405, 4/F, Festival Walk Tower, 80 Tat Chee Avenue, Kowloon Tong, Hong Kong

[Kowloon Tong MTR Station Exit C2]

College Office

Telephone: 3442 9880 
Fax: 3442 0555
Emailuowchk-main@uow.edu.au
Address: Room 402, 4/F, Festival Walk Tower, 80 Tat Chee Avenue, Kowloon Tong, Hong Kong

 [Kowloon Tong MTR Station Exit C2]

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