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Associate of Social Science in Public Relations and Advertising

 

 

 

CCCU & UOWCHK Awards

Mr. LEE Wing Keung, Alex

Programme Leader, ASOCSCPRA

Email: alexlee@cityu.edu.hk

 

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Programme Intended Learning Outcome

Upon successful completion of this programme, students will be able to:

  • Apply concepts and theories in social sciences, mass communications, public relations and advertising to the analysis of public relations and advertising practices and issues;
  • Perform tasks responsibly and produce outputs that meet quality standards pertaining to public relations and advertising in different settings from the elementary to the intermediate levels;
  • Use various data collection methods and information technologies to analyze and present data;
  • Examine the major socio-political, cultural and economic issues affecting public relations and advertising in the local, national, regional and international contexts;
  • Demonstrate critical and creative thinking in professional public relations and advertising contexts;
  • Demonstrate fluent oral and written English in both general academic and discipline-specific contexts;
  • Relate the major ideas in arts and humanities, science and technology to the disciplines of public relations and advertising.
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Further Studies Pathways

The table below is not exhaustive and only aims to show some examples of the Bachelor's degree programmes offered by UGC-funded institutions which have admitted our past graduates from Associate of Social Science in Public Relations and Advertising. Our graduates also articulate to various overseas degree programmes offered in Hong Kong.

 

City University of Hong Kong

  • Bachelor of Arts in Digital Television and Broadcasting
  • Bachelor of Arts in Media and Communication
  • Bachelor of Social Sciences in Applied Sociology
  • Bachelor of Business Administration in Marketing
  • Bachelor of Social Sciences in Asian and International Studies
  • Bachelor of Social Sciences in Criminology
  • Bachelor of Social Sciences in Public Policy and Politics

Hong Kong Baptist University

  • Bachelor of Social Sciences (Honours) in Sociology
  • Bachelor of Communication (Honours) in Public Relations and Advertising Option

Hong Kong Polytechnic University

  • Bachelor of Arts (Honours) in Interactive Media
  • Bachelor of Arts (Honours) in Fashion and Textiles
  • Bachelor of Business Administration (Honours) in Marketing

Lingnan University

  • Bachelor of Social Sciences (Honours)

The Chinese University of Hong Kong

  • Bachelor of Social Science in Global Studies
  • Bachelor of Arts (Honours) in Fashion and Textiles
  • Bachelor of Social Science in Gender Studies

The Hong Kong University of Science and Technology

  • Bachelor of Business Administration

The University of Hong Kong

  • Bachelor of Science in Information Management
  • Bachelor of Social Sciences
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Career Prospects

  • Graduates of this programme can start a career in public relations, corporate communication, advertising, digital communication, media and journalism.
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Main Subject Areas

Public Relations is about planning and carrying out communication strategies with carefully identified target audience or stakeholder groups on behalf of public or private organizations. It is closely associated with advertising, which involves communications to encourage consumer actions and implement brand building.

The main subject areas in Public Relations and Advertising include:

  • Public Relations:

    Introduction to Public Relations
    Strategic Public Relations in Hong Kong and China
    Media Relations and Writing
    Public Relations and Advertising Workshop

  • Advertising:

    Principles of Advertising
    Advertising and Media Planning
    Advertising and Brand Management
    Public Relations and Advertising Workshop




  • Mass Communications:

    Media and Society
    Digital Campaign Management
    Marketing in the Service Sector

  • Social Sciences:

    Creativity in Life
    Understanding Customer Behaviour
    Cross Cultural Communication
    Social Research

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General Education Courses

Four courses to be chosen from all of the following domains:

  • Arts and Humanities
  • Science and Technology
  • Society and Organisations
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Programme Specific Entrance Requirements

No programme-specific entrance requirement

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Mode of Study

Two-year full-time

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Contact Us

Kowloon Tong Main Campus

Room 5322, Li Dak Sum Yip Yio Chin Academic Building

City University of Hong Kong

83 Tat Chee Avenue, Kowloon Tong, Kowloon, Hong Kong

[Kowloon Tong MTR Station Exit C2]

Telephone: (852) 3442 9764

Fax: (852) 3442 0162

E-mail: sc_msg@cityu.edu.hk

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